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Predictive listing and selling scores
AI generated Selling Scores identify transactions likely to happen within 6 months.
Life event triggers, go beyond basic filters
Engage clients at key moments—such as divorce, empty nesters, or relocation—by identifying and acting on signals that indicate a readiness to buy or sell property.
Search for homes by personalized affordability metrics
Afordal unifies home search, live mortgage rates, rapid pre-approval, and property-specific special financing in one seamless solution. This results in higher intent leads and shortens the buy cycle for clients.
Search by monthly payments
Homes with identical list prices might have completely different payments when taxes, assessments and other fees are considered. Afordal lets buyers determine and search within their comfort zone.
Search to find special financing options
Afordal scrubs the individual property specifics to match eligible low to no down payment programs for Buyers looking to minimize the cash needed to close. Searchable finance options include; Assumable Mortgages, Zero-down VA loans, 3.5% down FHA loans, and more.
Pre-approval that creates rock-solid buyers
Built-in tools allow buyers to calculate their PITI and match eligible homes with a pre-approval. An upcoming version of the App will render a pre-approval in less than 30 seconds.
Keep prospects engaged and speed-up sales cycles
Best in class AVM modeling
Afordal leverages statistical modeling, machine learning algorithms, and vast datasets to deliver rapid and reliable real estate assessments. Keep your contacts engaged with ongoing updates on their most prized possession with features like confidence scoring and value ranges.
Choose the best plan for you
Flexible pricing tailored to fit your business goals.
Agent Starter
+ a one-time $50 setup fee
3 month minimum term- Afordal Client Hub (Afordal App)
- 500 contacts
- $25 per 500 additional contacts
- Contact Cleanup + Enrichment
- Automated Customer Nurture
- Leads Manager w/ Nurtur Campaigns
- IDX Home Search by affordability (Included w/ Hub)
- Weekly Content Posts to Facebook
Agent Standard
+ a one-time $50 setup fee- 3 month minimum term
- Afordal Client Hub (Afordal App)
- 500 contacts
- $25 per 500 additional contacts
- Contact Cleanup + Enrichment
- Automated Customer Nurture
- Leads Manager w/ Nurtur Campaigns
- IDX Home Search by affordability (Included w/ Hub)
- Weekly Content Posts to Facebook
- Lead Gen. Ad Budget $45 value
- Google PPC or Social Media Leads
Custom plans
Call for Custom Pricing
White Label Branding- Concierge Support Team
- Scaled Pricing Model
- Flexible Customization
Contact us
FAQs
What is Afordal?
Afordal by RatePlug – the pioneer of mortgage data integration into home search systems – is the first platform that makes it easy for homebuyers to find properties they can actually afford. It brings together home search, real-time mortgage rates, rapid pre-approval, and property-specific special financing, all in one seamless solution.
Its standout feature is the “search by affordability” tool, which lets buyers find properties based on what they can comfortably pay each month. Real estate agents and loan officers also get AI-driven tools that help them collaborate and connect with clients more effectively.
Afordal came to life after RatePlug acquired HomeASAP, combining HomeASAP’s home search and marketing tools with RatePlug’s lending expertise.
What makes Afordal different from other real estate platforms?
What are the key features of Afordal?
Affordability-centric search: Buyers can search properties based on live mortgage rates, monthly payment range, and eligibility for special financing programs like low-down or zero-down VA, FHA, USDA, assumable loans, and first-time buyer programs.
Fast-track pre-approval: Allow buyers to calculate their PITI and match eligible homes with pre-approval. An upcoming version will render a pre-approval in less than 30 seconds.
AI-driven lead scoring and data enrichment: Afordal helps professionals identify motivated, high-intent buyers, sellers, and refinance opportunities by layering in predictive listing scores, life event triggers, credit profiles, and more.
Life-cycle customer nurturing: Enables agents and loan officers to align with customer needs, where both can nurture and support their customers with affordability insights, current property insights (AVM), and savings opportunities on their current mortgage.
How does Afordal benefit real estate agents and loan officers?
How does Afordal help homebuyers?
What sets Afordal’s AI capabilities apart?
Afordal goes beyond basic lead tracking. It uses AI to look at signals from life events, credit activity, search behavior, and equity changes, helping agents focus on clients likely to buy or sell soon. It keeps ranking leads, sending real-time alerts when someone shows high intent. This way, agents and loan officers always know who to prioritize.
What role does HomeASAP play in Afordal?
HomeASAP’s technology is the backbone of Afordal’s home search and marketing capabilities. After RatePlug acquired HomeASAP in late 2024, it brought in tools like the Real Estate Agent Directory and IDX Home Search, which are used by over 700,000 real estate professionals. These features enhance Afordal’s ability to connect buyers with agents through social media and lead generation.
Is Afordal available nationwide?
How can real estate professionals start using Afordal?
Main Office:
1240 E. Diehl Road, Suite 105
Naperville, Illinois 60563
Florida Office:
1700 S. Dixie Highway, Suite 304
Boca Raton, Florida 33432